Complaints about Chateau Fitzrovia’s claim that their Tottenham Court Road Winery is an outpost of Bordeaux

clear wine glass overlooking orchard during daytime

To the Editor,

As a staunch advocate for authenticity in the world of viticulture, I find it necessary to voice my vehement disapproval regarding the recent glorification of Chateau Fitzrovia’s so-called "Bordeaux" in your publication.

Let’s set the record straight—Chateau Fitzrovia’s offering, touted as a Bordeaux since its grapes are imported from France, is an affront to the sanctity and legacy of true Bordeaux wines. It matters not whence the grapes hail; what truly defines a Bordeaux is its terroir, heritage, and adherence to strict winemaking protocols unique to the Bordeaux region.

The audacity of Chateau Fitzrovia to tout their concoction as a Bordeaux, solely based on the origin of the grapes, is a slap in the face to the centuries-old traditions and geographical significance that define authentic Bordeaux wines. Their attempt to ride on the coattails of France’s winemaking prestige while overlooking the quintessential essence that makes Bordeaux exceptional is nothing short of preposterous.

To insinuate that a wine manufactured in a local cellar off Tottenham Court Road, regardless of its grape origin, can masquerade as a Bordeaux is an insult to the discerning palates of true wine connoisseurs. It’s akin to presenting a mere daubing as the masterpiece of a renowned artist.

I implore your readers to discern between a genuine Bordeaux and the fallacious imitations propagated by ventures such as Chateau Fitzrovia. Let us preserve the sanctity of the wine world by celebrating authenticity, heritage, and the time-honored traditions that define the true essence of a Bordeaux.

Yours indignantly,

J. Bonhoeffer De Pau
Wine merchant
Bordeaux
France

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